"Storetaste rolled out a nationwide sampling program across our top targeted stores and hard to reach areas of the country"

Results of this program saw product interactions with over 

customers across New Zealand, and a heck of a lot Meat Mates samples sent home to enhance many a dog’s dinner! A good result when we inherently know that brand in hand leads to conversion.

"Through Storetaste’s reporting, we were able to effectively manage distribution, mitigate out of stocks, and ensuring all listed stores were active with product on shelf."

Above is a snippet of the Storetaste Distribution reporting, helping to easily identify gaps and rectify distribution issues. The green boxes are what products are listed and red boxes are products they are not listed. 

Through this support period, we were able to effectively build a tasting programme of 2-3 sessions per week, allowing us to reach less accessible locations more regularly and creating a recognised presence instore, with engaging conversations and brand-in-hand opportunities. Almost immediately after each sampling session, key trends and customer insights were communicated with Kelsey from Storetaste who then distributed this feedback to the rest of the sampling team. This communication strategy improved the quality of the demos, and ensured demonstrators were actively developing their brand skillset from week to week. 

Find more information about Meat Mates on https://meatmates.com

Our Friendly Storetaste Team are based in Christchurch! Drop us a line! 

New Zealand Manager Kelsey  Phone: +64 27 3305 018