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Made fresh in New Zealand, meat Mates is a simple serve of freeze-dried, single source New Zealand grass-fed meat or cage-free chicken. No artificial stuff or fad fillers – just the goods.
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GOAL: To assist Meat Mates’ product launch into stores across New Zealand and be a key-player in their mission to shake up the pet food isle by raising awareness of the Meat Mates brand with product demonstrations and sample distribution in stores across New Zealand.
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"Inztore rolled out a nationwide sampling program across our top targeted stores and hard to reach areas of the country"

Results of this program saw product interactions with over 
customers across New Zealand, and a heck of a lot Meat Mates samples sent home to enhance many a dog’s dinner! A good result when we inherently know that brand in hand leads to conversion.
"Through Inztore's reporting, we were able to effectively manage distribution, mitigate out of stocks, and ensuring all listed stores were active with product on shelf."
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Above is a snippet of the Inztore Distribution reporting, helping to easily identify gaps and rectify distribution issues. The green boxes are what products are listed and red boxes are products they are not listed. 
Through this support period, we were able to effectively build a tasting programme of 2-3 sessions per week, allowing us to reach less accessible locations more regularly and creating a recognised presence instore, with engaging conversations and brand-in-hand opportunities. Almost immediately after each sampling session, key trends and customer insights were communicated with Kelsey from Storetaste who then distributed this feedback to the rest of the sampling team. This communication strategy improved the quality of the demos, and ensured demonstrators were actively developing their brand skillset from week to week. 

Find more information about Meat Mates on https://meatmates.com
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Our Friendly Inztore Team are based in Christchurch! Drop us a line! 

New Zealand Manager Kelsey  Phone: +64 27 3305 018
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  • Home
  • ABOUT
    • ABOUT
    • Join Our Team
  • SERVICES
    • MERCHANDISING
    • SAMPLING
  • CASE STUDIES
  • LOG IN