Why do we turn a blind eye to unproductive costs and inefficiency associated with sampling and merchandising FMCG brands? Reps need to spend un productive time driving between stores and require costly back office functions.
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This is not a dig at brands and their sales teams work habits but a challenge to make us stop and think, maybe there is a better way to do things? We can log into our taxi hailing apps and view the rides we have taken and paid for.
We can book and change airline flights at will without any human intervention (Most of the time) So why can’t this same technology and a shared work force be applied to sales support in stores for FMCG brands? |
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This is a problem Storetaste has been trying to solve. We believe actions of sampling and merchandising can be broken down into clearly definable tasks and the management of people and their actions can be completed very efficiently using an online sales support application. Along with all the transparency that comes with online reporting after each session is completed.
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Sampling costs can be reduced by up to 3x including individual session reports with the sales, interaction and sampling results as soon as the session has been completed and submitted.
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Merchandising costs can be reduced by up to 4x including individual store session reports which are aggregated to provide weekly or monthly call cycle distribution and price movement reports
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Founded in 2014 for FMCG Brands. Storetaste.com: Is a "In Shop Sales Support & Reporting Application” with a team of shared reps and a cloud based reporting platform based in New Zealand & Singapore. Providing visible & affordable in store merchandising and in store sampling services."