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GOAL: Sealord has chosen to partner with Storetaste Singapore through sampling to help grow sales and deliver one of the freshest quality seafood to customers in cold storage supermarkets in Singapore.  
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Storetaste rolled out in-store sampling programmes in major cold storage supermarkets across Singapore. Over a 30-day weekend programme the Storetaste brand ambassadors achieved

SESSIONS 
SALES
TASTES
One of the key benefits of the application-based interface is that it allows our brand ambassadors to provide valuable feedbacks on a wide range of Sealord products based on customers who have participated in the sampling sessions. These qualitative feedbacks have helped our client, Sealord, to understand on-the-ground sentiments in new markets, ensuring greater accuracy when reviewing consumer behaviour before new Sealord products enter the market. 
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The Singapore Storetaste team focused on turning quality interactions during the tastings into sales! "
Find more information on Sealord at https://www.sealord.com/nz/ 

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  • ABOUT
    • ABOUT
    • Join Our Team
  • SERVICES
    • MERCHANDISING
    • SAMPLING
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