GOAL: Sealord has chosen to partner with Storetaste Singapore through sampling to help grow sales and deliver one of the freshest quality seafood to customers in cold storage supermarkets in Singapore.
Storetaste rolled out in-store sampling programmes in major cold storage supermarkets across Singapore. Over a 30-day weekend programme the Storetaste brand ambassadors achieved
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SESSIONS
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SALES
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TASTES
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One of the key benefits of the application-based interface is that it allows our brand ambassadors to provide valuable feedbacks on a wide range of Sealord products based on customers who have participated in the sampling sessions. These qualitative feedbacks have helped our client, Sealord, to understand on-the-ground sentiments in new markets, ensuring greater accuracy when reviewing consumer behaviour before new Sealord products enter the market.
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The Singapore Storetaste team focused on turning quality interactions during the tastings into sales! "
Find more information on Sealord at https://www.sealord.com/nz/